‘Doing the same thing over and over again and expecting a different result is insanity’ said Einstein. One of my good friends who had been running his organization for nearly 12 years couldn’t agree more.
After a fair share of highs as a business, the growth rate stalled and then started going downhill. Post an initial resistance that most of us would pose to change, he quickly realized it was time to hit ‘Refesh’.
As a first step to the complete overhauling for the organization, he set out to write the new vision statement.
I volunteered to help and he was more than happy to get as many thoughts from his trusted aides as possible. After all I had been a part of it the first time around and it kind of worked.
I was excited. I was getting to be part of one of the most important steps in carving the organization’s journey ahead. We sat down together with his team. The first 30 minutes was brainstorming with his team and the excitement continued. The latter part of the day, however, was a different story.
3 hours into the process, I was still glaring into the bare screen of my laptop struggling to formulate the vision statement.
Creating a vision statement is a daunting task for sure but I know if I could, it would be one solid statement encapsulating not only the core ideals that would give the business it’s shape and direction but also a roadmap to where it wants to go.
But what does the perfect Vision Statement look like?
Experience tells me that a good vision statement should have the following elements:
Reaching out to all experts especially new entrepreneurs. Would you suggest I keep in mind something else? What according to you makes the perfect Vision Statement?
Harshita Tiwari is Partner and Head of Sales at I Train Consultants
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